Grant Update Marketing Committee Grant - Paid Campaign - Second Week

This week, the campaign has spent €634 ($721.33). This brings the total campaign spending to 11.6% of the budget ($1,739.62 of $15,000).

This week we have spent and achieved the following:

Acquisition - $721.33 for 5,280 clicks, and 123 conversions ($0.14 Cost-Per-Click, $5.86 Cost-Per-Acquisition)
Click-Through-Rate (CTR) - 0.48%
Conversion Rate on the website - 2.33%

To date, the campaign has brought in 8,772 clicks (visitors), which is 439% of target for the whole grant. We estimate that the whole campaign will bring in around 90k - 100k visitors to the Factom Protocol website against a target of 2,000 visitors.

The committee is currently discussing optimisation steps to increase the CTR and conversion rate.

Let me know if you have any questions :)