Successful Factomize Marketing Videos (Grant Round 1, 2019)

Was Factomize Marketing Videos - Grant Round 1, 2019 Successful?

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Guides Brian Deery Nic R Niels Klomp Nolan Bauer

Authority Nodes BI Foundation BI Foundation Canonical Ledgers Canonical Ledgers Crypto Logic Crypto Logic DBGrow DBGrow De Facto De Facto Factom Inc. Factom Inc. Factomatic Factomatic Federate This Federate This Go Immutable HashnStore HashnStore Multicoin Capital Multicoin Capital VBIF VBIF

  • Total voters
    14
  • Poll closed .
Secured
#1
Factomize was awarded a 500 FCT grant during the 1st grant round of 2019 to produce five short (30-45 second) marketing videos about various aspects of the protocol. We received the FCT for this grant on March 2nd, 2019 which we're using as our start date.

Grant proposal

An example video from the artist we contracted with that we shared in the grant proposal can be seen here:


Our goal is to provide videos of similar or hopefully better quality as that is what the community approved.

We provided rough drafts of six scripts and asked the community for help improving them and voting for the best in this thread.

Milestones:

Deliver video 1 - Week 3
Deliver video 2 - Week 5
Deliver video 3 - Week 7
Deliver video 4 - Week 9
Deliver video 5 - Week 11

Video 1: Delivered March 2nd, 2019


Video 2: Delivered March 18th, 2019


Video 3: Delivered March 19th, 2019


Video 4: Delivered March 26th, 2019


Video 5: Delivered March 28th

 
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#2
We were excited to get started and have delivered the first video three weeks early (it has been edited into the first post of this thread). Please note this video is finalized. When it comes to videos, everyone has their opinions on what should be changed. We went through multiple revisions at the story board level and then once the rough video was produced but if we took everyone's suggestions into account, these budget price videos would suddenly become very expensive videos and that is not the type of grant we applied for.

With that said, we do welcome feedback which we will take into account for the next four videos.
 
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#5
Looks great, @David Chapman! Can we upload these videos to the Factom Protocol YouTube channel? It would be some great content to add.
Absolutely. The plan is:

1. I upload the new video to my personal account for initial display here.
2. I send the video to whoever is in charge of uploading to the protocol YouTube.
3. I switch the video here once it's up at the protocol YouTube and people can link to it from elsewhere.
4. I delete the video from my personal YouTube for SEO purposes.

Who is in charge of the protocol YouTube and what email can I send the video to?
 
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#9
Hi @David Chapman .. thanks for turning around so quick. With the other videos that you're working on (and the two token if it's open to changes?), can some of the graphics be in line with the brand guide? Eg... the orange that is used in the search bar and spin to logo, can it be in the protocol blue? Can the background where the logo spins, be white v's grey, inline with the protocol site? Will be a smoother transition for traffic clicking through to fp.org
 
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#18
I believe the first line should read "An open source tokenization protocol built on top of the Factom Blockchain". Note the word "built" and "Factom Blockchain" being capitalized.
Thank you for the feedback!

"Build" managed to make it from original script writing through voting and all the way to video creation. Heh. Technically, "Build" works (though I agree it's not optimal) so we're going to keep it as we'd have to redo the voice acting as well which is expensive. I don't feel capitalizing blockchain is important enough to edit the video and lose all the existing views and likes.
 
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#24
Great video again. This may be a bit controversial but do you think putting NEO on there as second to Ethereum for tokenization protocols, rather than EOS, makes sense? I would have thought EOS is dominant and more identifiable to those particularly outside of the crypto community.
 
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#26
With the delivery of video #5, this grant is now complete. Per Document 106 - Grant Success Determination Process I will self-score and allow others to review the grant prior to a poll being created where success or failure can be determined.

Original Grant Proposal

Grant Summary

Factomize was awarded a 500 FCT grant during the 1st grant round of 2019 to produce five short (30-45 second) marketing videos about various aspects of the protocol. These were understood to be budget videos. Multiple example videos were provided that also included the voice actor.

Performance

1. All five videos were delivered. The fifth video was delivered almost two months ahead of schedule.

2. The primary feedback we received early on was that people didn't like the voice actor. Factomize decided to find and pay for a voice actor out of its own funds.

3. The grant called for five 30-45 second videos. Factomize was able to get longer videos out of the production company with them ranging from 51 seconds to 63 seconds.

4. The graphic quality was inline to somewhat improved over the demo videos provided in the grant proposal.

5. The scripts are good (the community very much helped with this - thank you!)

6. A couple of annoying typos were missed by Factomize.

Scoring

The following scoring rubrik will be used for this grant per Doc 106:
Exceptional (9.0 - 10.0) - Successful
Overachieved (7.0 - 8.9) - Successful
Achieved (5.0 - 6.9) - Successful
Underachieved (2.0 - 4.9) - Failure
Total Failure (0.0 - 1.9) - Failure
My Score

I believe this grant overachieved due to our fast delivery, longer video duration, slightly improved graphics, and most importantly, the professional voice actor. We did miss a couple of typos which should lower our score slightly. To be "Exceptional" I feel we would have needed to deliver much higher graphic quality.

Factomize will be scoring itself 7-8.

We welcome additional reviews over the next 72 hours at which point we'll add the poll for final determination.
 
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#27
Great video again. This may be a bit controversial but do you think putting NEO on there as second to Ethereum for tokenization protocols, rather than EOS, makes sense? I would have thought EOS is dominant and more identifiable to those particularly outside of the crypto community.
Thinking about this more I actually think NEO is the right call. Having a Chinese platform is valuable.
 
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#28
Per Document 106 - Grant Success Determination Process this grant may now be voted on to determine success or failure.

Factomize's summary and self-score can be found here (two posts above) which includes a link to the original grant.

The following scoring rubrik will be used for this grant per Doc 106:
Exceptional (9.0 - 10.0) - Successful
Overachieved (7.0 - 8.9) - Successful
Achieved (5.0 - 6.9) - Successful
Underachieved (2.0 - 4.9) - Failure
Total Failure (0.0 - 1.9) - Failure
This poll will be open for five days.